Brand Values and the Perception of Symmetry

Year: 2012 Authors: J.L. Marsden; B.G. Thomas

Core claim

Abstract rotational symmetry in brand marks is often interpreted as teamwork, but figurative resemblance and color can override symmetry-based meaning.

Topics

brand identity, symmetry perception, organizational values, financial services logos

Domains

symmetry, reflection, rotational symmetry, graphic design, logo design, brand identity

Methods

pilot survey, symbol classification, comparative analysis

Media

financial services brand marks, logo symbols, monochrome reproductions

Source status

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