Symmetry, Marks and Meaning: Observations from Brand Identity Design

Year: 2011 Authors: J.L. Marsden; B.G. Thomas

Core claim

Financial brand marks frequently use symmetry, especially bilateral reflection and two-fold rotation, to convey meanings such as cohesion, efficiency, and reliability.

Topics

brand identity, symbol communication, symmetry in logos, financial branding

Domains

plane symmetry, reflection and rotation, group theory, graphic design, logo design, visual identity

Methods

survey analysis, logo classification, case study review

Media

corporate logos, brand marks, financial brand identities

Source status

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