How Not to Bring Your Product to Market

Year: 2011 Authors: Michael Stranahan; Carlos Neumann; Paul Hildebrandt

Core claim

Successful product launch is undermined by making something unmanufacturable, assuming no market exists, and trying to do everything yourself.

Topics

product marketing, manufacturability, market creation, entrepreneurship

Domains

mathematical modeling, precision tolerances, toy design, product design, branding

Methods

satire, hypothetical examples, rule-based argument

Media

paper, images, product mockups

Source status

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